Roblox’s commercial potential is undeniable. The platform, which went public in 2021 after being launched in 2006, has over 200 million monthly users and its most popular game, “Adopt Me!” has been played over 10 billion times. Roblox users spent a total of $1.2 billion on in-game currency in the first nine months of 2020, up 171 percent from the previous year. By 2021, the amount had risen to $1.9 billion.
Roblox is still in its infancy as a marketing tool, despite its age. However, the number of companies and merchants on Roblox has exploded in recent years. It isn’t only a platform for the big boys, either.
Roblox makes it exceptionally easy to find new games when compared to other gaming platforms, making it ideal for helping small businesses establish a following and build a potentially very lucrative fanbase.
Roblox game development is unlike any other form of game development. Users can, and are, encouraged to develop their own games, and some of our best game developers have been creating their own games since childhood. To get the most out of a Roblox game as a business brand, however, you need a lot more than patience and a willingness to learn to code. This is where, as a leading Roblox game development agency, Pearl Lemon Gaming comes in.
Unlike individual Roblox game developers – the YouTubers and Twitch streamers who are becoming stars in their own right and make money from their games directly – those businesses hoping to harness the marketing potential of a Roblox game need to look at the platform from a slightly different angle.
For marketers, this is an opportunity to trade in passive ad exposures for immersing experiences that genuinely contribute to people’s digital lives, and, by extension, to their real-life as well.
An ever-growing number of big brands – everyone from Nike and Mattel to Kellogs and Heinz, are taking advantage of what the platform has to offer, as are tons of smaller brands and even local businesses. And with the right game, and the right Roblox game promotion and marketing – your business can too.
Pearl Lemon Gaming is home to a team of highly skilled Roblox game developers. And while their technical coding skills are impressive – some have been developing Roblox games since they were children – it is their imagination, and willingness to include clients in every step of Roblox game development that really sets them apart.
To make an impression among the hundreds of games being offered to Roblox players it has to be engaging. To turn a casual player into a diehard, daily player, it must offer repeat play value. And to harness the marketing power that such games can offer, the advertising and branding must be noticeable without being too intrusive. Which calls for considerable imagination and innovation, which, fortunately, our Roblox game developers have in spades.
As your Roblox game development agency Pearl Lemon Gaming will take the time to learn about your company, your brand voice, and what you hope to gain from launching a Roblox game. We’ll then offer you lots of ideas for a game theme, game storyline, game aesthetic and much more, but we will also happily listen to your ideas and incorporate them to create the best possible game.
There is more to creating a truly engaging Roblox game experience than just great coding and aesthetics. The story behind the game – and the dialogue that drives it – should be original and engaging, which is why we work with some of the best copywriters in the business to develop your game’s script.
For businesses, the game is also just the beginning. You will need to market it, both on and off the Roblox platform itself.
As a part of the larger Pearl Lemon Group, our Roblox game development agency can tap the huge pool of marketing talent available to us to ensure that your game gets the attention it deserves.
From landing pages and YouTube and Twitch channels to more traditional press releases, social media marketing and other PR strategies we can offer a highly effective ‘one-stop’ service to not only create the best possible Roblox game for your business but also to ensure it gets the attention it deserves. Our marketing strategists will help you integrate Roblox marketing into your existing marketing plans, ensure it represents your brand the right way, and show you how to really get the most out of your investment in Roblox game development.
At Pearl Lemon Gaming we do not just develop Roblox games and run. You will have ongoing access to our talented teams so that your game remains up-to-date, your Roblox game marketing is as effective as possible and you can take advantage of new developments on the platform as they emerge.
As a large part of the Roblox gaming community is made up of minors, businesses have to be especially careful. Our teams, who have very extensive experience of Roblox as a platform, will also ensure that you stay on the right side of what is appropriate for these audiences and for the platform itself.
Interested in learning more about our work as a Roblox game development agency and how working with us could boost your business? Contact us today and let’s get that conversation started.