High Quality AR Game Development Agency for
Innovative Games

Pearl lemon Expert Team

Many people are unaware of how simple and affordable it is to create augmented reality games and apps today, thanks to Google, Apple, and Facebook continuing to promote and invest in the technology.

While it is clear that AR has evolved from a fad to a best practice in 2022, incorporating AR into your game or app won’t necessarily guarantee its success. It’s crucial to evaluate whether — or how — augmented reality (AR) can add substantial value to your application if you aim for long-term success in app stores, on game platforms, and in gaming marketplaces, or to use an AR-based game or app experience to promote or enhance your brand.

Pearl Lemon Games, as one of only a handful of game development agencies in the UK with proven AR app development expertise, helps indie game developers, business startups, established seasoned businesses and ambitious entrepreneurs create eye-popping AR experiences to entertain, astonish, engage and grow their user bases.

In short, we help you realize the full potential of AR not just for gaming purposes – although as a leading AR game development agency that’s certainly one of our favourite project types to undertake – but also for brand marketing purposes, HR process improvement, promotion and adv

Girl playing a video game on her computer, fully engaged and focused on the screen.
Young gamers using smartphones, ideal scene for social mobile game marketing.

Understanding AR Experiences

While many have heard something – or perhaps lots of somethings – about AR and AR experiences, they often do not really understand what they are.

In very basic terms, A software application known as an augmented reality app (AR app) blends digital visual content (and occasionally audio and other stuff) into the user’s actual environment. In a variety of sectors, including healthcare, public safety, gas & oil, tourism, and marketing, augmented reality (AR) software is utilized for teaching, commercial, and consumer applications.

Since the success of the smartphone game Pokémon GO, augmented reality gaming software is perhaps the most popular kind of AR app. Other well-known consumer market applications of AR software include computing headgear and heads-up displays in automobile consoles and windscreens.

In order to connect animation or contextual digital information in the computer program to an augmented reality “marker” in the actual world, augmented reality apps are created in specialized 3D software. When an AR app or browser plug-in on a computing device receives digital data from a recognized marker, it starts to run the marker’s code and layer the appropriate image or images.

Despite the wide range – and they are getting wider every day – of uses you can put AR to, both in the game industry and outside it, many game development agencies have been slow moving into the space. Or they only see AR from a gaming point of view, and cannot offer services to the many other markets that can benefit from augmented reality applications.

We are made up of teams of experts who ensure that they stay on the cutting edge, and always have a close eye on the future.

The aforementioned Pokémon Go, the game that really put AR gaming on the map (although the developer, Niantic’s first AR game, Ingress, is older) is now over six years old, and ever since it debuted our teams have been working on improving and refining their own AR development skills not just to create games for clients but to offer a wide range of AR experience development services to anyone and any business that will benefit from them.

Couple engaging with mobile games supported by mobile game marketing agency.
Focused gamer competing in an intense gaming session

Augmented Reality in Gaming

As a leading AR game development studio, we can offer AR game development services that are second to none to established game development teams in need of the specialist expertise involved in adding AR to an existing game development project, or to would be game publishers who have a great idea for an AR enhanced game but need a lot of help developing it into a real, functioning game.

Different from virtual reality, augmented reality in games makes use of the surrounding world and enhances it with the addition of distinctive elements. Additionally, employing a device’s camera, augmented reality enables the creation of a view for the players with powerful video, graphics, and sound.

Augmented reality has grown to be a crucial element for smartphone games since it allows players to design their own characters, objectives, and racing environments. They can also scan their immediate surroundings to invite nearby players to join them and build a virtual gaming world together.

Existing games, as well as new game ideas, can be expanded and improved with the addition of augmented reality initiatives. As the gaming population continues to grow – there is now no demographic that does not participate in some form of video gaming in significant numbers – so does the hunger for new experiences – and they are happy to look to indie game developers for those.

Working with our AR game developers will allow you to bring all kinds of game ideas to life in new and exciting ways, or to breathe new life into your existing game properties.

Start Game Development
Shooter game development agency enhancing mobile gameplay

Augmented Reality in e Commerce

If you sell anything online, you know that the public has a voracious appetite for online shopping, but they are also increasingly cautious, as they are not quite sure if they can trust stock product images and vague descriptions of the goods on offer, and often choose the less convenient option of offline shopping as a result.

Carefully and expertly executed AR experiences can change all of that and help ecommerce businesses in a number of different ways, including all the following:

By incorporating augmented reality into a retail website and/or app, you can improve your customers’ online experiences, reduce the path – and time – to purchase, and help them make smarter purchasing decisions they will be happy with. Happy customers are something EVERY retail business needs in spades!

Thanks to AR, customers can interact with your products in real time, investigate them from every angle, move them about, and set them up in their own environments. This is already working well for the big boys in the home furnishings, home decor and home decorating spaces.

Working with we are as your AR developer means that you, as a smaller retailer can reap the same benefits. For example, if customers can see what your products will look like in their home, on their walls, floors or in their gardens they are far more likely to have the confidence to buy them.

AR can be a game changer for fashion and beauty brands too. Customers can virtually try your products with augmented reality. Customers are more confident and cart abandonment is decreased when they can clearly see what they are purchasing and what it will look like on. An educated consumer is also less likely to return a product, decreasing those bottom line eroding chargebacks and returns.

Young child using his tablet
Gamer playing mobile game supported by mobile game marketing agency.

AR for Marketing

More than ever, consumer needs and wants are the driving forces behind marketing. Customers want brands to offer exciting, engaging experiences that make use of emerging technology.

This means that in order to exceed customer expectations and provide the best experiences possible, marketers must stay up-to-date with the latest developments.

Given that augmented reality technologies are already upending certain industries, ignoring them could cause you to fall behind your rivals. Working with our company as your AR developer will help you take advantage of one of the hottest trends in marketing before your competitors do.

Two gamers playing in a London game club

Augmented Reality Development for Business Growth

Augmented reality connects imagination and reality, helping businesses increase sales, engage customers, and train teams across various industries. Whether it’s interactive product demos or B2B presentations, AR builds trust and delivers measurable results. Experience the potential of AR to transform your customer interactions and workforce training.

Frequently Asked Questions

The cost of developing an AR game depends on the complexity of the game, the features needed, and the platforms you want to target. We provide clear pricing based on your specific requirements, and we work with you to create a solution that fits your budget while ensuring the game meets your business objectives.

Most AR games we develop can be played on smartphones and tablets that come equipped with the necessary cameras and sensors. However, for more advanced experiences requiring precise tracking or additional immersive features, we may recommend additional hardware like AR glasses or wearables. We help you choose the right devices based on the complexity of the game.

The development time for an AR game depends on the complexity of the project. Simple AR games might take a few weeks, while more intricate games with custom features may take a few months. We ensure the timeline is agreed upon at the start and work efficiently to meet your deadlines while maintaining high-quality standards.

Yes, AR games can be integrated into your existing website or app. This allows you to add interactive and engaging AR features to your current digital presence, making the experience more engaging for your users. We ensure that the integration is smooth, with minimal disruption to your existing system.

AR games provide a unique, hands-on approach to training by simulating real-world scenarios in a controlled environment. This allows users to practice without the risk of real-world consequences, which helps improve learning and retention. Our AR-based training solutions are designed to enhance engagement and make learning more effective and enjoyable.

AR games typically include features like real-time interaction, location-based content, 3D objects, and virtual elements overlaid onto the real world. These features help create engaging, interactive experiences that keep users involved and offer new ways to experience games and digital content. We ensure each game is tailored to meet the specific requirements of your business, making the features relevant and impactful.

Create a Game That Stands Out — Let Us Develop It. Book Today!

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