Many people are unaware of how simple and affordable it is to create augmented reality games and apps today, thanks to Google, Apple, and even Facebook continuing to promote and invest in the technology.
While it is obvious that AR has moved past a fad to become a best practice in 2022, adding AR to your game or app won’t guarantee its success. It’s crucial to consider whether — or how — augmented reality (AR) can add substantial value to your application if you want to achieve long-term success in the app stores, on game platforms and in gaming marketplaces or to make use of an AR based game or app experience to promote or enhance your brand.