Mobile Game Marketing Agency

Multiplayer Game Development

Top The Charts When You Promote With The Best Mobile Game Marketing Agency

In a modern world where almost everything is marketed online, it’s hard to remain on top.

So when you see or feel that your mobile game app downloads and web presence are declining, hiring a marketing agency is the best option for you.

Aside from being a leading game developer, Pearl Lemon Games is also a marketing expert. 

We will help you retain your app’s visibility on the web while making sure that you generate leads.

Reach us today to start your game marketing campaign.

Your Potential Markets In The Modern Era

As the gaming industry innovates, more and more people play games. In this section, let’s look at the different types of gamers to help you assess your target audience for your mobile app.

There are four general types of modern gamers. They are hard-core, mid-core, casual, and social gamers.

Mobile Game Marketing Agency
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Hard-core Gamers

Hard-core gamers are the ones who take games seriously and treat them as something precious they own.

They take titles, progress seriously and frequently become frustrated when they don’t have enough “lives” to finish the level.

To the chagrin of their friends and family, they are frequently seen playing a game during dinner conversations. They stay current on new upgrades and releases and plan their time accordingly.

Hard-core gamers are also more likely to send gaming equipment and extra lives requests to their social media friends.


This type of gamer is also developing incredible hand-eye coordination and dexterity. Minor lags and disconnections can trigger panic attacks and easily tilt these users.

If you catch the attention of this type of gamer– it can be either good or bad for you.

Good because if they like the game, they would recommend it to other hard-core gamers willing to dedicate their time and money to your game.

Bad because if they don’t like your game, their review could significantly impact how other users see your mobile game.

It is the perfect game, Unity Game Development for Windows
Cybersport gamer playing mobile game on the smart phone sitting on a gaming chair in neon color room, Real-Time Strategy Games Development Agency

Mid-core Gamers

Midcore gamers are talented but rarely devote much time to playing the latest games. They dabble in gaming when they feel like it and take it seriously when they do.

Midcore gamers typically have a favourite game genre to which they return. This category includes many players who were once die-hard gamers but have limited their playing time for various reasons.

It’s reasonable to target these types of players because they are more likely to be engrossed with your game and yet still have room for consideration when they encounter bad plots or bugs in your game.

They would be more lenient on you, unlike the hardcore gamers.

Casual Gamers

Some of the best fighting games are indies, and as indie game development is right in our wheelhouse, we work on indie fighting game development most often. And while involved, spiraling storylines are rarely a part of a modern fighter game, the characters do still really matter.

Character individuality must be infused into the fighting gameplay itself. Design and animation are not merely for attaching hitboxes and going from point A to point B. Designing your character’s attacks, moves, and even resting animations should reflect their personality or preferred gameplay style.

For example, players would expect a fighting monk’s character would be adaptable and fluid. They might anticipate that a character in a steampunk robot costume would move more stiffly. Without ever reading a single word of the story narrative, it’s crucial that these distinctions are conveyed in game, because they enable players to connect with your characters and pick their favorites. Which is the basic premise of every great fighting game.

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Social Gamers

Social gamers like to connect with their friends and family through multiplayer games.

They typically associate playing a game, indoors or outdoors, with developing relationships. They’re the ones who usually plan gatherings around major game releases.

These gamers have probably made many friends through gaming groups and enjoy discussing game trivia and new releases with them.

This gamer is also extremely competitive. They feel a sense of accomplishment when they win against friends and family.

So if you want to target this kind of gamer, you would want to market your game as a mobile social game that they can play with friends or family.

What Makes a Great Mobile Game?

As a game developer, you must ensure that your app contains all the necessary features. The following are some of the characteristics or features of a good game app based on our market researchers:


The graphics are one crucial factor that distinguishes a good game. You should look for top app development companies that have created popular games. Because they are highly experienced, let one of them handle your mobile game app development.

Gamers truly consider graphics before they play the game because a game’s visuals will give them the full gaming experience they desire.

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Mobile Game Marketing, Mobile Game Marketing Agency London

Game Play

Your game’s gameplay will determine whether it succeeds or fails. 

It’s one of the first things to consider because this is the deciding factor on whether people who downloaded your game will install or uninstall it.

Make every effort to make the game visually appealing while keeping the in-game mechanics as simple as possible. Naturally, these things vary by genre, but the general rule is to make everything pretty and simple.

Loading Speed

Users prefer mobile apps that load in less than five seconds.

If you want your mobile game to be one of the most popular, you should consider this. Remember that your mobile game would be automatically avoided if it takes excessive loading time.

Users will have no choice but to uninstall your app from their phones to save memory space.


You must ensure that your mobile game app is compatible with the mobile platform or operating system.

It should be able to function properly and provide your users with an excellent experience. If you’re worried that your mobile game app won’t be compatible, we’re telling you it’s fine as long as you employ top app development companies in the market– just like us. 

Aside from being mobile game marketers, we are also mobile game and app developers that can create platforms compatible with different operating systems.

If you’re looking for a game developer that creates a game compatible with all operating systems, try consulting with Pearl Lemon Games.

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Mobile App Marketing

While digital marketing takes several forms, it is best to grasp its power in in-app marketing.

Here are some ways you can market your mobile app online.

Social Media Management

Creativity and thinking outside the box are essential in promoting your mobile apps.

Social media app marketing allows you to demonstrate your abilities and, more importantly, your app’s potential. You can communicate with app users in an entirely new way.

Interaction with potential users is made possible through utilising social media platforms as your digital channels for user connections. You can present your app from an entirely different perspective–one that can make you stand out from the rest.

Approximately 54% of internet users use social media to browse for new products and apps. So that’s relatively a lot of people who can potentially see you.

It is critical to understand that a brand presence on social media platforms gives customers the impression that they are reachable. Furthermore, social media marketing can result in stronger customer relationships.

Content Marketing

You can create a solid content marketing strategy to raise awareness and trust among your target audience months before the product is released. 

Aside from that, there is also an option to write a blog (blog posts can also be used in email marketing and social media campaigns), show screenshots and videos of your app, discuss its best features and the problems it solves, and so on.

To gain visibility for your product through content marketing, you must answer questions that potential customers are interested in, address their problems and needs, and capture their attention without overwhelming them with information.

But even if it’s not before your app launch, you can still utilise content marketing by continuously posting information about updates, upgrades, or fixes that your development team will be doing for your mobile game.

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Unreal Engine Game Development Agency, Indie Game Development

Paid Ads

As soon as your app is available, you should begin running well-targeted paid ads on various social media sites or search engines.

Concentrate on the ones where your target audience spends the most time. For example, most millennials and Gen Z members use Facebook, TikTok, and Instagram.

Remember to make the messaging clear when creating ads. You only have a few seconds to capture the user’s attention.

Influencer Marketing

Influencer marketing allows brands to promote their mobile apps to social media users with the help of people with an extensive network of followers. 

You can reach out to a diverse yet targeted audience if you find social media influencers on the right platforms and collaborate with them.

App Store Optimization

As you can see, many strategies are available– but there might just be one problem. You might not have the time or resources to arrange for all of them.

That’s where we come in.

As a mobile game marketing agency, we take over these strategies’ planning, testing, and implementation because we acknowledge that sometimes game developers or innovators are too busy to handle them.

If you want to know more about how we can help, feel free to book a call with our experts.

Paid Ads

As soon as your app is available, you should begin running well-targeted paid ads on various social media sites or search engines.

Concentrate on the ones where your target audience spends the most time. For example, most millennials and Gen Z members use Facebook, TikTok, and Instagram.

Remember to make the messaging clear when creating ads. You only have a few seconds to capture the user’s attention.

It is the perfect game, Unity Game Development for Windows
Sister and younger brother are sitting at home in an armchair and playing on the phone

Marketing Made Easier

Embrace different ways of user acquisition with Pearl Lemon Games.

Marketing can sometimes be vague, and sometimes you can’t be sure about the outcome after spending lots of money.

However, at Pearl Lemon Games, we take pride in giving our clients actual results. 

We have professionals from our paent company, Pearl Lemon Group, who are marketing experts specialising in different aspects– from digital marketing, content writing, and PR to SEO.

Leave the rest to us, and let us do the magic.

Contact us today, and let’s talk.