Video Game Advertising Agency

Video Game Advertising Agency

The video game industry is massive, generating more revenue than film and music combined. But with thousands of new releases every month, making your game stand out is harder than ever. Even great titles risk going unnoticed without the right promotion. That’s why working with a dedicated video game advertising agency is essential for success.

At Pearl Lemon Games, we design campaigns that help developers and publishers connect with players in meaningful ways. We understand that every game is different, and advertising needs to reflect its unique story, genre, and audience. From indie launches to large-scale releases, we build strategies that create awareness, gain wishlists, and deliver lasting visibility.

Whether you’re preparing for a global launch, building pre-release buzz, or keeping your game alive after release, we provide advertising solutions that deliver measurable results. With us, your game isn’t just promoted—it’s positioned to thrive in a crowded market.

Schedule a consultation today and let’s create your game advertising campaign.

Our Services

Every game deserves the chance to find its audience. As a dedicated video game advertising agency, our services cover every stage of promotion, from pre-launch preparation to post-launch engagement.

Game Branding & Positioning

Game Branding & Positioning

A clear identity sets your game apart from the competition. Our game branding and positioning services define what makes your title unique and communicate it effectively to players. We refine your game’s message, visual identity, and core value proposition. From logos to taglines, we ensure consistency across all advertising channels. This strong foundation makes your campaigns more memorable and impactful.

Social Media Advertising

Social platforms are where gamers spend most of their time, making them powerful advertising tools. Our social media advertising campaigns target players on TikTok, Instagram, Twitter, and Facebook with creative ads that fit each platform’s culture. We design interactive posts, gameplay clips, and sponsored ads to spark conversations. With precision targeting, your advertising budget is directed at audiences most likely to download, wishlist, or buy your game.

video game advertising agency
video game advertising agency

Influencer Partnerships

Gamers trust influencers because they deliver genuine experiences. Our influencer partnerships connect your game with streamers, reviewers, and content creators whose audiences align with your genre. We secure collaborations that generate excitement and credibility. By providing early access builds, review codes, or exclusive content, we encourage influencers to showcase your game. These partnerships create buzz and directly influence player purchasing decisions.

Video Production & Trailers

Trailers are the most powerful way to capture player attention. Our video production and trailers service creates cinematic and gameplay-focused content customised for advertising. We produce short-form clips for TikTok and Instagram, as well as longer trailers for YouTube and Steam pages. Each video is edited to showcase your game’s best mechanics, story, or visuals. With compelling visuals and pacing, we turn trailers into tools that convert viewers into players.

video game advertising agency
video game advertising agency

Paid Media & PPC Campaigns

Instant visibility comes from smart paid media campaigns. Our PPC advertising service includes Google Ads, YouTube pre-rolls, and targeted display placements. We create ad copy and select keywords that match your target audience, ensuring your ads are seen by the right players. With continuous performance monitoring, we adjust campaigns for maximum ROI. Paid media gain traffic directly to your store pages, app listings, or websites at crucial moments.

Community Engagement Advertising

Communities are at the heart of long-term success in gaming. With community engagement advertising, we extend your campaigns into forums, Discord, and Reddit. We design interactive promotions, polls, and content drops that encourage sharing. By combining advertising with authentic player interaction, your campaigns feel more genuine. This approach not only creates awareness but also strengthens loyalty by making players part of your game’s journey.

video game advertising agency
video game advertising agency

Press & Media Campaigns

Media coverage adds trust and authority to your advertising. Our press and media campaigns include creating press releases, pitching to journalists, and securing reviews in established outlets. Gaming publications help position your title as credible and newsworthy. Coverage in respected media increases your reach while giving players confidence in your game. This ensures advertising isn’t just exposure—it’s recognition backed by industry voices.

Post-Launch Advertising & Retargeting

The work doesn’t stop at launch. Our post-launch advertising and retargeting campaigns keep your game relevant months after release. We run ads tied to patches, DLC, or expansions to reignite interest. Retargeting ads bring back players who showed interest but didn’t purchase. By reconnecting with existing audiences and promoting new content, we extend the life of your game. This ensures your title remains visible and competitive long after launch day.

Book a call today and see how our video game advertising agency can support your next campaign.

Post-Launch Advertising & Retargeting

Why Choose Us

We know advertising for video games isn’t like any other industry. Players want to feel excitement, immersion, and trust before they commit. That’s why our strategies are designed to connect emotionally with gamers while delivering measurable results. As your advertising partner, we ensure every campaign reflects your game’s strengths and resonates with your target audience.

Area

What We Deliver

Benefit to You

Branding

Clear messaging & visual identity

Stronger recognition

Social Ads

Creative platform-focused campaigns

Higher engagement

Influencers

Genuine creator partnerships

Trust & credibility

Paid Media

Data-led ad placements

Immediate visibility

 

Video Game Advertising Agency

Industry Statistics That Matter

  • Video games generated over $180 billion worldwide in 2023.
  • 74% of gamers find new titles through online ads.
  • Influencer campaigns see 3x more engagement than display ads.
  • Games with strong trailers get 70% more wishlists on Steam.
  • Retargeting ads improve post-launch sales by up to 50%.

Schedule a consultation today and make sure your game reaches the players it deserves.

Frequently Asked Questions

Ideally, months before launch to build anticipation and wishlist numbers.

Yes, we monitor spend and adjust campaigns for maximum efficiency.

Absolutely. We create campaigns that deliver results even with smaller budgets.

Steam, app stores, Google Ads, YouTube, and all major social platforms.

Yes. We manage press releases, pitches, and journalist relationships.

Ready to Advertise Your Game?

Even the best games need visibility to succeed. At Pearl Lemon Games, we’re a video game advertising agency committed to helping developers and publishers reach players. With targeted campaigns and creative strategies, we turn advertising into genuine results.

Book a call today and let’s build a campaign that gets your game noticed.

Create a Game That Stands Out — Let Us Develop It. Book Today!

Got a game idea? Let us help you bring it to life with professional development services. Don’t wait—book your session today and take the first step toward launching your game.